Optical color shock for maximum impact. Intense Micro Pure Pigment Technology saturates hair with intense, vibrant color. Intense Micro Pure Pigment Technology saturates hair, leaving it looking and feeling healthy. The unique cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects. Apply direct from the tube. Ammonia free. PPD free. Pure Creativity. Pure Artistry. Unlimited Possibilities!

WHO IS IT FOR? Anyone looking for intense, vibrant color.

WHAT DOES IT DO? 5 NEW Intense Direct Colors: Can be used individually or mixed together for endless color transformations. RED - YELLOW - TEAL - PURPLE - PINK - Plus our NEW Icy White: Can be used as a toner or to help eliminate yellow from blonde or gray hair.

HOW DO YOU USE IT? Ready-to-use cream. No developer required.